


WILLIAM EGGLESTON'S GUIDE
The book brings together the photographs presented at MOMA during the 1976 exhibition.
In 1976, The William Eggleston Guide was the first solo exhibition of color photographs ever presented at the Musée d'art moderne, and the Museum's first publication of color photographs. The reception was divided and passionate. The book and show shamelessly forced the art world to deal with color photography, a medium barely taken seriously at the time, and with the vernacular content of a set of photographs that might have been, but certainly weren't, Instamatic photos of the average family album American. These photographs herald a new mastery of the use of color as an integral element of photographic composition.
For this second edition of the William Eggleston Guide, The Museum of Modern Art has produced new color separations from the original 35mm slides, producing a facsimile edition in which color will be freshly reactive to the photographer's intentions. Bound in a textured cover insert with a photograph of a tricycle and stamped with directory-style gold lettering, the Guide contained 48 edited images from 375 shots taken between 1969 and 1971 and displayed a deceptively casual, actually super-refined look at the surrounding world; text by John Szarkowski, color photos.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782
The book brings together the photographs presented at MOMA during the 1976 exhibition.
In 1976, The William Eggleston Guide was the first solo exhibition of color photographs ever presented at the Musée d'art moderne, and the Museum's first publication of color photographs. The reception was divided and passionate. The book and show shamelessly forced the art world to deal with color photography, a medium barely taken seriously at the time, and with the vernacular content of a set of photographs that might have been, but certainly weren't, Instamatic photos of the average family album American. These photographs herald a new mastery of the use of color as an integral element of photographic composition.
For this second edition of the William Eggleston Guide, The Museum of Modern Art has produced new color separations from the original 35mm slides, producing a facsimile edition in which color will be freshly reactive to the photographer's intentions. Bound in a textured cover insert with a photograph of a tricycle and stamped with directory-style gold lettering, the Guide contained 48 edited images from 375 shots taken between 1969 and 1971 and displayed a deceptively casual, actually super-refined look at the surrounding world; text by John Szarkowski, color photos.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782
The book brings together the photographs presented at MOMA during the 1976 exhibition.
In 1976, The William Eggleston Guide was the first solo exhibition of color photographs ever presented at the Musée d'art moderne, and the Museum's first publication of color photographs. The reception was divided and passionate. The book and show shamelessly forced the art world to deal with color photography, a medium barely taken seriously at the time, and with the vernacular content of a set of photographs that might have been, but certainly weren't, Instamatic photos of the average family album American. These photographs herald a new mastery of the use of color as an integral element of photographic composition.
For this second edition of the William Eggleston Guide, The Museum of Modern Art has produced new color separations from the original 35mm slides, producing a facsimile edition in which color will be freshly reactive to the photographer's intentions. Bound in a textured cover insert with a photograph of a tricycle and stamped with directory-style gold lettering, the Guide contained 48 edited images from 375 shots taken between 1969 and 1971 and displayed a deceptively casual, actually super-refined look at the surrounding world; text by John Szarkowski, color photos.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782