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The book brings together the photographs displayed at MoMA during the 1976 exhibition.
In 1976, *The Guide by William Eggleston* was the first solo exhibition of color photography ever presented at the Museum of Modern Art and the museum’s first publication of color photographs. The reception was divided and passionate. The book and the exhibition unashamedly forced the art world to grapple with color photography—a medium scarcely taken seriously at the time—and with the vernacular content of a body of photographs that might have been, but certainly were not, the average American’s Instamatic snapshots from the family album. These photographs heralded a new mastery of the use of color as an integral element of photographic composition.
For this second edition of William Eggleston’s Guide, The Museum of Modern Art created new color separations based on the original mm slides, producing a facsimile edition in which the colors respond vividly to the photographer’s intentions. Bound in a textured cover slipcase featuring a photograph of a tricycle and stamped with gold directory-style lettering, the Guide contained 48 images selected from 375 shots taken between 1969 and 1971 and presented a deceptively casual, yet in fact highly refined, view of the surrounding world; text by John Szarkowski, color photographs.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782
The book brings together the photographs displayed at MoMA during the 1976 exhibition.
In 1976, *The Guide by William Eggleston* was the first solo exhibition of color photography ever presented at the Museum of Modern Art and the museum’s first publication of color photographs. The reception was divided and passionate. The book and the exhibition unashamedly forced the art world to grapple with color photography—a medium scarcely taken seriously at the time—and with the vernacular content of a body of photographs that might have been, but certainly were not, the average American’s Instamatic snapshots from the family album. These photographs heralded a new mastery of the use of color as an integral element of photographic composition.
For this second edition of William Eggleston’s Guide, The Museum of Modern Art created new color separations based on the original mm slides, producing a facsimile edition in which the colors respond vividly to the photographer’s intentions. Bound in a textured cover slipcase featuring a photograph of a tricycle and stamped with gold directory-style lettering, the Guide contained 48 images selected from 375 shots taken between 1969 and 1971 and presented a deceptively casual, yet in fact highly refined, view of the surrounding world; text by John Szarkowski, color photographs.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782