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The book brings together the photographs presented at MOMA during the 1976 exhibition.
In 1976, The William Eggleston Guide was the first solo exhibition of color photographs ever presented at the Musée d'art moderne, and the Museum's first publication of color photographs. The reception was divided and passionate. The book and show shamelessly forced the art world to deal with color photography, a medium barely taken seriously at the time, and with the vernacular content of a set of photographs that might have been, but certainly weren't, Instamatic photos of the average family album American. These photographs herald a new mastery of the use of color as an integral element of photographic composition.
For this second edition of William Eggleston’s Guide, The Museum of Modern Art created new color separations based on the original mm slides, producing a facsimile edition in which the colors respond vividly to the photographer’s intentions. Bound in a textured cover slip with a photograph of a tricycle and stamped with gold directory-style lettering, the Guide contained 48 images selected from 375 shots taken between 1969 and 1971 and presented a deceptively casual, yet in fact highly refined, view of the surrounding world; text by John Szarkowski, color photographs.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782
The book brings together the photographs presented at MOMA during the 1976 exhibition.
In 1976, The William Eggleston Guide was the first solo exhibition of color photographs ever presented at the Musée d'art moderne, and the Museum's first publication of color photographs. The reception was divided and passionate. The book and show shamelessly forced the art world to deal with color photography, a medium barely taken seriously at the time, and with the vernacular content of a set of photographs that might have been, but certainly weren't, Instamatic photos of the average family album American. These photographs herald a new mastery of the use of color as an integral element of photographic composition.
For this second edition of William Eggleston’s Guide, The Museum of Modern Art created new color separations based on the original mm slides, producing a facsimile edition in which the colors respond vividly to the photographer’s intentions. Bound in a textured cover slip with a photograph of a tricycle and stamped with gold directory-style lettering, the Guide contained 48 images selected from 375 shots taken between 1969 and 1971 and presented a deceptively casual, yet in fact highly refined, view of the surrounding world; text by John Szarkowski, color photographs.
Published by Museum of Modern Art (MoMA), 2002
110 pages
23 × 23 cm
ISBN: 9780870703782